Microsoft has a new advertising campaign.
“People drive business” is their theme and they’re trying to get bloggers to include specific text in their blogs that include that “people ready business” message, along with links to the Microsoft marketing website, of course. Here’s the text they seem to have wanted people to include:
People drive business success. Human imagination creates the ideas that move business forward. Human conversations and human effort shape those ideas into products and services for the market. The unique ability of people to listen, respond, persuade, and think for themselves enables companies to sell effectively, serve their customers, and work together with their business partners in rich, satisfying ways that create lasting, high-value relationships.In an era where some see technology as a force that promises to make people subservient to highly structured or automated processes, Microsoft sees a better way to unlock the potential of every person. Systems can only create efficiency: It is people who create value. And the more people can do in their roles, the more value they can create. When Microsoft looks ahead, we see a world where organizations succeed by empowering people to harness information, expertise and the possibilities of complex networks with tools that give them insight, reach and opportunities.
Naturally, I’ve included all that just to screw with the search engines that will be spidering my website this week. Why? Well, I figure it’s got to make things worse for Microsoft and might actually boost my own rankings with all those highly-priced keywords that the marketing drones are no doubt shelling out for over in Redmond. I could be wrong, but, even if I am, it’s probably not going to do any damage to my Googlerank or my blog.