Search engine marketing for job search?
Sure, why not?
I mean, that is why I started this blog ten years ago. I guess I’m a little ahead of the curve, though, because Channel Insider just recently ran a story listing 17 tips for using SEO and social media to get the IT job you really want. Mostly, they’re good tips, too, though for anyone who’s internet savvy at all, they’re also mostly common sense. In fact, I think most real, good search engine optimization is just plain common sense. Granted, I may be biased because of what I do and how I spend my free time, but, still, it’s not rocket science, you know?
I’ll grant you, this blog has wandered away from my original purpose a bit, but I still talk about technology and some of the things I do at work. Initially, I started do this so I could drop buzzwords on my page, like “networking” and Certified Novell Engineer”, with normal language to lure in the search engines. It was easy, really, all I had to do was bore people with detailed descriptions of the IT stuff I did all week long. Then, because that gets boring fast, I started to occasionally pepper those entries with more colorful personal anecdotes. Not too colorful, though!
One of the best tips is, to me, one of the most obvious, too.
Be careful what you post. People seem to quickly forget that the search engines find everything. Every drunken picture you post or every off-color joke or skeevy thing you share on Facebook or Twitter or anywhere else eventually will get traced back to you. Count on it. So, be careful to share only the important information and just the details that relate to the image you want to project to get that job. Treat the whole exercise as an extended digital job interview and put your best foot forward.
Oh, also? Be honest. Don’t over-share, but don’t lie either. The other thing you can count on is that every lie you tell on-line will eventually be found out.
Other than that, though, the real secret is to just provide good content that people want to read. That, by its very nature, will include all the SEO keywords that you’ll need and give you all the right kinds of links, and, most importantly of all, the right kinds of readers.
Trust me. I’m telling you this as a guy who once got a call from another city from someone looking for a Novell consultant and was hoping I could help. Why? Because I was the number one hit for CNE on Google and they could get to me, but they couldn’t find similar help from Novell themselves. So, yeah, I do know what I’m talking about and it really does work. Just do the foot-work, and be patient while the rest happens. It will.