Diary of a Network Geek

The trials and tribulations of a Certified Novell Engineer who's been stranded in Houston, Texas.

11/11/2007

Guerrilla Blog Marketing

Filed under: Criticism, Marginalia, and Notes,Fun,Red Herrings,The Network Geek at Home — Posted by the Network Geek during the Hour of the Sheep which is mid-afternoon or 3:24 pm for you boring, normal people.
The moon is Waxing Crescent

I’ve been doing some guerrilla blog marketing lately.

Nothing underhanded or even sneaky, but I’ve been doing some different things to promote my blog.
For one thing, I’ve been leaving comments on other people’s blogs with links back to mine.  Not the usual suspects, mind you, but new blogs that I haven’t really read before or read on a regular basis.  And, to find those places, those blogging “undiscovered countries”, so to speak, I’ve been following links in comments on blogs that I do read on a regular basis.  But, beyond that, you may have noticed the BlogRush widget on my sidebar.  I’ve been looking at blogs from there, too, in part because I’ve never read them, but also because they’ve probably never read me.  So, I go and, if they seem interesting or cool or whatever, I leave a comment with a link back to my blog, hoping that folks will find my comment interesting and come take a look.  No idea, yet, how BlogRush is affecting my overall traffic, though.  I like the idea in theory, but in practice… Well, who knows.  If it brings me even one more reader, that’s good enough.

The other thing I’ve been doing is leaving stuff with my blog’s name and address on it in physical locations.
So, in the past couple of weeks, I’ve had to go to the clinic a couple of times for various reasons and I thought it would be a good idea to leave business cards on tables with my blog information.  Again, if it brings even one more reader, why not, right?  Oh, and for those of you who are new, the “clinic” isn’t the free clinic to find out if I have a sexually transmitted disease, but the lymphoma clinic at M. D. Anderson.  Nothing to worry about, just blood work.
Yesterday, I left magazines with stickers on them that said “This magazine donated by: Diary of a Network Geek” and, again, gave the web address.  I left old copies of Men’s Health and 2600, The Hacker’s Quarterly in a couple of spots in the clinic waiting room.  Next time, I’ll have both Men’s Health and Wired magazines.  In fact, today I was sorting a couple of old Wired magazines and stickering them in preparation of the next visit to a waiting room.

Honestly, I don’t know that any of that will be very effective in driving my readership up at all, but, I have the old magazines and stickers and business cards, so, I figure, what can it hurt.
Have any of my readers done anything similar?  If so, what were your results?


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