That's pronounced like the peanut butter brand, by the way.
At least, that's how the original creators pronounced it, back when Compuserve was a thing. They created the GIF as a compressed graphic format to minimize data usage back in the "Days of Dial-up" for Compuserve when modems ruled the Earth. But, I bet they never thought that their "little" contribution to computer culture would go so far. For instance, when the GIF came out, it didn't have animation as a...
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